Multichannel Marketing Metrics
with Akin

You might be squandering a huge opportunity if you aren’t using web analytics as a rich source of behavioral insights on individual prospects and customers.

Read the full article published on the brilliant new online-behavior site. There you’ll also see uses of Venn diagrams for behavioral analytics that are more serious than the recent fun with the nerd vs. geeks Venn diagram post.

Kudos to Daniel Waisberg for launching online-behavior.com!

Tags: Customer Centricity, Direct Marketing, multichannel marketing, Multichannel marketing metrics, targeting, Web Analytics by akin
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Social CRM has just gone from being a buzz word to being an official software solutions category: Gartner has released their Magic Quadrant for Social CRM!

On that occasion, let me post the Q&A from our recent webinar with Radian6′s Lauren Vargas below. The replay of the webinar is available to Web Analytics Association members from the webcast archive.

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Which kind of organizations are ready for social CRM?

Lauren: Any organization willing to listen and participate in a two-way dialog are ready for social media engagement.

[Read more →]

Tags: Social media metrics, Web Analytics by akin
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