Significant drop in display ad click-throughs to your site
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Learned so far:
- Site conversions are down
- Your traffic is down but your competitors' traffic is stable or even up
- Clicks from display ads to your site had a significant drop
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Next steps:
This wizard ends here. But you should check the following
- Ask ad server: Are your daily impressions down? If so, is it by plan or is something wrong?
- Did you change publishers, ad placements, creative, message, targeting?
- Are competitor ads drowning yours out?
- Has the ad creative lost its novelty, i.e. reached end of its life cycle?
- Is there any possibility that your publishers' audiences may have changed?
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