Prospective, engaged customers coming out of your campaigns slowed
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Learned so far:
- Site conversions are down but traffic is not
- Site conversion rates are down
- Campaign visitors are now less likely to be prospects or behave like it. Though direct and SEO visitors seemd unaffected by the slow down
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Next steps:
This wizard ends here. But you should check with Marketing on the following
- Ask Unica NetInsight: Is the change more pronounced with certain campaigns?
- If so, did you recently make changes to those campaigns, e.g. messaging, placements, promotions, email target lists etc?
- Might the latter have shifted your reach or click-throughs to a different audience that may not be appreciating your pricing, messaging, or offering?
- Did you recently stop an ad campaign that you had been running? (Even brand advertising can increase conversion rates)
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