Estimating that competitors' conversion rates dropped as well
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Learned so far:
- Site conversions are down but traffic is not
- Site conversion rates are down
- Estimating that competitors' conversion rates dropped as well
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Next steps:
This wizard ends here. But you should check with Marketing on the following
- Ask Unica NetInsight: Any seasonal effects, i.e. compare to last year or period?
- Any external effects, e.g. economy?
- Any new types of competition (e.g. for buyers' budgets?)
- Focus on optimizing site and interactive marketing with individuals to increase conversion rates for prospects
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