Visitors aren't prospects or are not behaving like engaged prospects
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Learned so far:
- Site conversions are down but traffic is not
- Therefore, site conversion rate must be down
- Part of the problem is that visitors are not prospects or don't behave like prospects
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Next question:
Segment the decrease in step conversion of visitors to prospects by traffic sources. Is the decrease more pronounced with marketing campaign visitors (e.g. PPC, display ads, email)? Or is it across the board incl. direct and SEO traffic?
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Why are we asking?
Aiming to narrow down where changes might have been made that lead to increased bounces |
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