Start: Your site conversion rates are down. First investigate bounce rates
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Learned so far:
- Site conversions are down but traffic is not
- Therefore, site conversion rates must be down
- We have the results from a site conversion funnel report comparing current vs. most recent 'OK' period
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Next question:
Per the starting assumption of this wizard, the first slice of our funnel, i.e. 'All visits', should be stable vs. previous period. However, is there a significant increase in bounced visits (i.e. leaks from 1st to 2nd funnel slice have increased)?
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Why are we asking?
An increase in bounces suggests that you are either attracting the wrong people now, or alternatively, you might have made adverse changes to your landing page(s) |
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