Your site conversion rates are down. Now, investigate the closing process
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Learned so far:
- Site conversions are down but traffic is not
- Therefore, site conversion rate is down
- You addressed bounce rates, engagement, and persuasion in previous steps
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Next question:
Is there a significant increase in leakage from the 4th to the 5th funnel slice? In other words, are fewer prospects completing the lead form after beginning to fill it out? Or are fewer shoppers completing the checkout after beginning it?
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Why are we asking?
A decrease in close rate could be due to issues with a lead form or due to uncompetitive total pricing with retailers, among other issues. |
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