Investigate a change with your competitors' site, ads, offering, or messaging
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Learned so far:
- Site conversions are down but traffic is not
- Therefore, site conversion rate is down
- Your competitors may have made improvements that make you look less favorable in comparison
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Next question:
Ask your competitive intelligence tool or market researcher: Are competitors' conversion rates also down? (Note: this data is obviously difficult to come by and less reliable. So you may want to explore both the Yes and No links for further hints
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Why are we asking?
Investigating whether the issue may be industry wide (seasonal, external) vs. a positive step forward that a key competitor has taken. |
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