Your site conversion rates are down. Now, investigate engagement process
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Learned so far:
- Site conversions are down but traffic is not
- Therefore, site conversion rates are down
- You addressed bounce rates in the previous steps
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Next question:
Is there a significant increase in leakage from 2nd to 3d funnel slices, i.e. visitors are now less likely to be prospects or behave like prospects (e.g. view/shop products)?
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Why are we asking?
A drop in engaged prospects would suggest that either something may have changed on the site that confuses your visitors. Or, again, you may be attracting the wrong visitors even if they aren't bouncing on the landing page |
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