Web Analytics Question Support System

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Your site conversion rates are down. Now, investigate prospect persuasion

Learned so far:

  • Site conversions are down but traffic is not
  • Therefore, site conversion rate is down
  • You addressed bounce rates and engagement in the previous steps

Next question:

Is there a significant increase in leakage from 3d to 4th funnel slices, i.e. prospects are now less likely to begin the lead registration or checkout process?
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Why are we asking?

A decrease here may be due to issues such as a change in your calls to action or pricing. It could however also be related to competition



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