Investigate a change in social media chatter volume or sentiment
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Learned so far:
- Site conversions are down but traffic is not
- Site conversion rates are down
- Other than items that you or your competitors changed we should ask whether there was a change in chatter on social media about you
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Next steps:
This wizard ends here. But you should check with Marketing on the following
- Ask your social media monitoring tools: Is there increased negative chatter about you or the products that you are having difficult selling? Or was there a decrease in positive chatter?
- Ask your social media monitoring tools: Is there increased positive chatter about your competitors or competing products?
- If you are using product reviews, blogs, or forums on your sites, check whether recent postings for key products have been negative?
- Work with marketing and/or customer services to counter act
- Also go to wizard steps to investigate related competitor activity
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