Significant drop in offline campaign initiated traffic to your site
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Learned so far:
- Site conversions are down
- Your traffic is down but your competitors' traffic is stable or even up
- Traffic to your site from offline campaigns or advertising had a significant drop
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Next steps:
This wizard ends here. But you should check the following:
- Was there a significant drop or change in your offline advertising or marketing?
- Did your share of voice drop due to significant increase in competitor advertising or marketing?
- Was there a change in the call to action in regards to going online to respond?
- Also double check how you are inferring offline campaign triggered visits to your sites to rule out measurement errors.
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