Learned so far:
- Site conversions are down
- Your traffic is down but your competitors' traffic is stable or even up
- PPC traffic is down in connection with a drop in PPC ad impressions
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Next question:
Ask Unica NetInsight (with PPC integration option): Did your ad ranking for ads drop (especially for highest volume keywords) so that your ad has dropped off to a 2nd (or later) page of search results
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< back |
Why are we asking?
Most search users don't ever click beyond the first page of search results, let alone later pages. Therefore you would have much lower ad impressions if your ranking dropped off the page that it was on |
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