No, PPC budget is not being depleted before day is over (or earlier in the day vs. before)
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Learned so far:
- Site conversions are down
- Your traffic is down but your competitors' traffic is stable or even up
- PPC traffic and ad impressions are down but ad rank didn't drop off the page and daily budget is not running out earlier than before
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Next steps:
This wizard ends here. But you should check the following
- Check keyword research or competitive intelligence tools to confirm that search inventory is down on the keywords that you are advertising on vs. previous periods.
- Check keyword research tools whether other terms or new search engines have become more popular with searchers and confirm whether you are ranking / advertising there?
- If inventory is down or shifted, work with marketing to figure out whether seasonal or external effects may be to blame
- Consider new forms of demand generation besides search advertising
- Apply other PPC optimization techniques to increase your share of clicks from remaining searches
- Optimize site to increase conversion rates for remaining traffic
- Engage in interactive marketing to increase lifetime value of remaining customers
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