PPC impressions are down but ad page did not change
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Learned so far:
- Site conversions are down
- Your traffic is down but your competitors' traffic is stable or even up
- PPC traffic and ad impressions are down but ad rank didn't drop off the page
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Next question:
Are you running out of daily budget before the day is over? Or is your budget finished earlier in the day vs. before?
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< back |
Why are we asking?
If average CPC has gone up you may now be running out of budget earlier so that your ads wouldn't show up during searches that occur later in the day |
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