Yes, PPC ad rank dropped though remained within same results page
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Learned so far:
- Site conversions are down
- Your traffic is also down but your competitors' traffic is stable or even up
- PPC traffic is down most likely because of a drop in PPC ad rank within page leading to lower click-through rate
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Next steps:
This wizard ends here. But you should check on the following
- On Google, check whether your quality score has gone down for critical keywords causing you to rank lower now. If so, work with marketing to counter act, e.g. by improving landing pages.
- Otherwise, competitors may have increased their bids. Review options for increasing your bids too. But monitor the impact that this will have on your ad budget and returns
- Apply other PPC optimization techniques to get more clicks from your budget
- Also optimize site to increase conversion rates for remaining traffic
- Also engage in interactive marketing to increase lifetime value of remaining customers
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