No, PPC ad rank remained unchanged
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Learned so far:
- Site conversions are down
- Your traffic is also down but your competitors' traffic is stable or even up
- PPC click-through rates are down while impressions and your ad rank for significant keywords are unchanged
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Next steps:
This wizard ends here. But you should check with Marketing on the following
- Did you recently stop running display ads or offline advertising in parallel? (it would be typical then for your click-through rate to drop)
- Did competitors start running parallel display or offline advertising? (it would be typical then for their click-through rate to increase)
- Did competitors organic ranking improve luring potential PPC clicks away?
- Did you or competitors change ad copy?
- Regardless of competitors is your ad or product offering out of date?
- Apply other PPC optimization techniques to increase clicks, site optimization to increase conversions, and interactive marketing to increase lifetime values
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