Learned so far:
- Site conversions are down
- Your traffic is down but your competitors' traffic is stable or even up
- PPC traffic is down
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Next question:
In Unica NetInsight, identify the PPC outlets, ad groups, keywords that experienced a significant drop in clicks. For each entity that dropped, did the number of impressions also drop? (Ask Unica NetInsight with the PPC integration option enabled)
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Why are we asking?
A drop in impressions can be caused by certain kinds of issues, e.g. a severe drop in ranking or budget issues. |
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