PPC traffic is down while PPC ad impressions are stable
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Learned so far:
- Site conversions are down
- Your traffic is also down but your competitors' traffic is stable or even up
- PPC traffic is down but PPC ad impressions are stable, i.e. click-through rate has gone down
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Next question:
Ask Unica NetInsight (with PPC integration option enabled): Did your ad rank within the search results page drop (especially for highest volume keywords)?
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< back |
Why are we asking?
A drop in ad rank would typically lower your click-through rate |
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