Web Analytics Question Support System

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Yes, PPC ad rank slipped to a later page

Learned so far:

  • Site conversions are down
  • Your traffic is down but your competitors' traffic is stable or even up
  • PPC traffic and impressions are down most likely because your PPC ad rank dropped so that your ad no longer shows up on 1st (or earlier) results page

Next steps:


This wizard ends here. But you should get with marketing to check
  • Options for increasing bids on selected keywords. But monitor the impact that this will have on your ad budget and returns
  • The option of refining your keywords from broader to narrower terms where you can rank better for lower bids
See a flow chart view of this wizard so you can retrace your steps.                                                                                                       < back





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