Web Analytics Question Support System

Regardless of traffic source, conversion of visitors to prospects is down

Site conversions are down but traffic is not
Site conversion rates are down
Regardless of traffic source, visitors are now less likely to be prospects or behave like prospects

This wizard ends here. But you should check with Marketing on the following

Did you recently change your prices or stop promotions?
Ask Unica NetInsight: Is the issue more pronounced with certain key products? If so, check competitor offerings or promotions for those products. Also check whether newer products have made your offering obsolete.
Ask Unica NetInsight: Are there unusual site errors? If so, are they more pronounced with certain browsers or site areas?
Ask site performance tool: whether the site is responding slower than usual? You would expect that to turn off your visitors.
Ask Unica NetInsight for top drop-off pages and survey prospects for clues
Also apply site optimization and interactive marketing to increase conversions
Also investigate social media to see whether the chatter may have turned against you or your products.
Also investigate whether competitors have taken steps that may make your site or offering look relatively less attractive.

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