Significant drop in referral/affiliate traffic to your site
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Learned so far:
- Site conversions are down
- Your traffic is down but your competitors' traffic is stable or even up
- Non-search referred or affiliate traffic to your site had a significant drop
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Next steps:
This wizard ends here. But you should check the following
- Ask Unica NetInsight: Which referrers / affiliates had a significant drop? Did they change something on their site?
- Ask your competitive intelligence tool whether these referrers' / affiliates' traffic is down
- Ask you referral partners / affiliates whether traffic within their site to the pages with your hyperlinks is down even if their overall traffic is not down
- Ask Unica NetInsight: Did referrals from popular social media drop?
- Then work with your marketers / affiliate managers / partners to counter the situation
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