Seasonal, slump in traffic
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Learned so far:
- Site conversions are down
- Both your and your competitors' traffic are down too
- It is seasonal, i.e. same happened last year or last period
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Next steps:
Analytics troubleshooting ends here
- Over to the marketing team to ponder ideas for increasing demand or acquiring traffic over competitors, e.g. through advertising or promotions.
- Also focus on achieving more results with your remaining traffic, i.e. 1.) site and ad optimization, and 2.) interactive marketing and targeting with individuals
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