Traffic to the site is down
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Learned so far:
- Site conversions are down
- Traffic is down too, so the problem could be in your acquisition tactics
- But there are other possibilities that we need to investigate
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Next question:
Ask your competitive intelligence tool (e.g. Hitwise, Comscore, Compete, etc.): Is competitors' traffic also down?
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< back |
Why are we asking?
If competitors traffic is also down, the problem could be seasonal or due to external effects, such as a bad economy. |
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