Success with web analytics is easier said than done. Successful users of web analytics have aligned the right strategies for best practices, staffing, and technology. What are these strategies though?
On September 30th, a live webinar offered a chance to hear about the latest trends directly from John Lovett, senior analyst from Jupiter Research and author of the July 2008 Jupiter Research Web Analytics Buyer’s Guide.
John was joined by panelists Daniel Schmerzler from The Hartford Group and Braden Hoepner from Coastal Contacts. Dan and Braden shared their experiences with achieving ROI from web analytics at their companies. I have to say I love their comprehensive view of analytics and their serious dedication to best practices.
So, I highly recommend listening in. This event has been completed meanwhile. but you can access the webcast recording from Unica’s web site after registration. It is fresh and choc full of insightful content. Enjoy!