About Akin

Thanks for asking about me! You see, I am a big fan of marketing metrics and an evangelist for the use of intelligent software solutions in the hopes of creating more successful businesses with more satisfied customers.
I work at Unica. Here, I am responsible for ensuring customer satisfaction with Unica’s web analytics and internet marketing offerings. The analytics space has captivated me since 1999 where I have served clients across many industries.

Previously, I developed analytical enterprise applications at business intelligence software vendor MicroStrategy. It was through the great people of MicroStrategy that I received my professional introduction to business intelligence and data warehousing practices.

I am frequently on the road participating in panels or speaking sessions at such trade shows as Search Engine Strategies, DMA, eMetrics Marketing Optimization Summit, net.finance, and Web 2.0 Expo. So I hope to meet you there! Thank you for coming here and reading.

Akin

Contact: akin - at - multichannelmetrics.com