Comments on: About the Book

By: Nailing Down Evidence That the Nature of the B2B Buyer Has Changed « Propelling Brands

Thu, 24 Sep 2009 11:09:00 +0000

[...] Enquiro chart also hints at the sequencing of channels in the buying process — something Akin Arikan covers in his book, Multichannel Marketing. He makes some great points about maintaining focus and control in a multi-channel marketing [...]

By: Boeken over webanalyse en conversie optimalisatie | Webanalisten.nl

Tue, 14 Jul 2009 06:24:27 +0000

[...] Multichannel Marketing: Metrics and Methods for On and Offline Success – Akin Arikan: praktische tips over het met van marketing over de verschillende online en offline kanalen heen. [...]

By: OC Analytics » Blog Archive » Multichannel Marketing

OC Analytics » Blog Archive » Multichannel Marketing — Mon, 20 Apr 2009 19:27:17 +0000

[...] Arikan, author of the Multichannel Marketing book and blog, goes on to define what he calls on-site off-site integrated marketing approach as “the [...]

By: So You Want A Job In Web Analytics? Everything you need to know.. | SEM World

Mon, 13 Apr 2009 02:41:39 +0000

[...] “The Big Book of KPI’s,” “Web Site Measurement Hacks,” “Multichannel Marketing,” and “Web Analytics: An Hour a Day.” Conferences The eMetrics Marketing [...]

By: Judah Phillips at Web Analytics Demystified » Blog Archive » Immerse Yourself in the Analytics Community to get that Job!

Wed, 15 Oct 2008 01:30:23 +0000

[...] favorite books include Web Analytics Demystified, The Big Book of KPI’s, Web Measurement Hacks, Multichannel Marketing, Advanced Web Metrics, and Web Analytics: An Hour a [...]

By: The Big Integration » should you accept this mission

The Big Integration » should you accept this mission — Sat, 30 Aug 2008 20:45:43 +0000

[...] book for a long time, without even knowing him and that he was working on it. In his incredible Multichannel Marketing, Akin lays down in very practical terms (and with a lot of sound theoretical foundations) how, [...]

By: Mind-Set Differences Between Offline Marketers And Online Marketers — Cindy King

Wed, 06 Aug 2008 17:08:13 +0000

[...] have also already mentioned I’m currently reading Akin Arikan’s book Multichannel Marketing. It is a great read and I highly recommend it to all internet marketers. Akin Arikan uses a great [...]

By: International Content As An International Business Development Strategy — Cindy King

Mon, 04 Aug 2008 09:50:15 +0000

[...] the challenge businesses of all kinds face today. I am currently reading Akin Arikan’s book, Multichannel Marketing. Akin says there are very few businesses currently using the different channels available to them [...]

By: Telesales, Multi-Channel Marketing And International Business — Cindy King

Telesales, Multi-Channel Marketing And International Business — Cindy King — Sun, 03 Aug 2008 09:53:25 +0000

[...] highly recommend Akin Arikan’s book Multichannel Marketing. Akin Arikan describes the problem of today’s telesales practices very clearly. Most consumer [...]

By: Live From SMX Seattle: What You Should Be Measuring – But Aren’t | GreenDot Interactive

Thu, 19 Jun 2008 18:20:48 +0000

[...] Book: Multichannel Marketing [...]