“The best things in life are free”, they say, and organic search traffic might seem free at first glance.
But in truth, as you will know, organic search isn’t free at all. It requires hard SEO work upfront before you can rank well for highly coveted keywords.
|This wizard is for any marketer looking to get more business results (traffic + outcomes) from organic search (and who doesn’t?).
It walks the analyst through a series of steps for increasing results, e.g. by identifying the keywords to prioritize for SEO, doing the on-site and off-site SEO, and optimizing your web marketing for organic search visitors.
This wizard is the third example of an expert system that I got a chance to work on now. The wizards aim to help web analysts (and in this case also search engine marketers) with their complex work. Earlier releases were the wizards for PPC optimization and troubleshooting a drop in website conversions.
Couple comments and observations:
- As always I would like to point out that these wizards can neither replace the need for experienced SEMs nor web analysts. The goal of the wizards is just to make their work more systematic.
- A good example of why this is true may be the following. Namely, for any specific website, an experienced SEO can probably point out the 20% of the steps in this wizard that will help achieve 80% of the results. In contrast, in the wizard all recommendations seem to be of equal priority / importance. That is a bit of a flaw with this SEO and also the PPC wizard, I have to concede.
As I am not an SEM myself (neither SEO nor PPC), this wizard will only become truly exciting with the help of user comments that can be added to any step of the wizard.
Look forward to hearing what people think and hope that this proves helpful.