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	<title>Multichannel Marketing Metrics</title>
	<link>http://www.multichannelmetrics.com</link>
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		<title>Soup to Nuts Marketing Optimization – In the Coming Big League</title>
		<description><![CDATA[Exciting times! The consolidation in the marketing technology industry is producing a big league of solutions providers. Dreaming ahead into the future, what can companies hope to achieve with this new breed of marketing software and services providers? The end-to-end conversion optimization vision that still seemed far reaching to me back in February, looks much [...]]]></description>
		<link>http://www.multichannelmetrics.com/soup-to-nuts-marketing-optimization-%e2%80%93-in-the-coming-big-league</link>
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		<title>To Test or to Target? Where to Start for Best ROI?</title>
		<description><![CDATA[The previous post had concrete recommendations for proving the ROI of behavioral targeting. Several smart reader comments brought together a pretty clear picture. However, when I was meeting with a number of experienced online bankers in Europe recently, the question that I received was more difficult to answer than just proving the ROI of targeting. [...]]]></description>
		<link>http://www.multichannelmetrics.com/to-test-or-to-target-where-to-start-for-best-roi</link>
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		<title>Building the Business Case for Behavioral Targeting</title>
		<description><![CDATA[It is often said that building (or proving) the business case for (site-side) behavioral targeting has been a lot harder than justifying an investment in more straightforward site optimization techniques such as A/B testing. As a result, you can read independent industry analyst reports observing that some applications that can do testing and targeting (hint, [...]]]></description>
		<link>http://www.multichannelmetrics.com/building-the-business-case-for-behavioral-targeting</link>
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		<title>Free eBook with 25 Tips &amp; Tricks by @WaWorld</title>
		<description><![CDATA[Web Analytics World (Manoj Jasra) just posted a free eBook on Web intelligence – tips &#38; tricks in online strategy. Includes 25 analytics tips &#38; tricks for this. Crowd sourced from the who-is-who in analytics. Very clever! Download from Manoj&#8217;s site .]]></description>
		<link>http://www.multichannelmetrics.com/free-ebook-with-25-tips-tricks-by-waworld</link>
			</item>
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		<title>Since when does SEM no longer include SEO???</title>
		<description><![CDATA[It used to be that SEM was the umbrella term for paid and organic. Articles on search would begin with a sentence such as “Search engine marketing (SEM) comes in two types: paid (PPC) and organic (SEO).”. I used to abbreviate that as &#8220;SEM=PPC+SEO&#8221;. But something changed in the past 3-12 months. Now, most articles [...]]]></description>
		<link>http://www.multichannelmetrics.com/since-when-does-sem-no-longer-include-seo</link>
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		<title>Behavioral Analysis for Driving Targeted Marketing</title>
		<description><![CDATA[You might be squandering a huge opportunity if you aren&#8217;t using web analytics as a rich source of behavioral insights on individual prospects and customers. Read the full article published on the brilliant new online-behavior site. There you&#8217;ll also see uses of Venn diagrams for behavioral analytics that are more serious than the recent fun [...]]]></description>
		<link>http://www.multichannelmetrics.com/behavioral-analysis-for-driving-targeted-marketing</link>
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		<title>Q&amp;A with Radian6&#8242;s Lauren Vargas from our Recent Webinar</title>
		<description><![CDATA[Social CRM has just gone from being a buzz word to being an official software solutions category: Gartner has released their Magic Quadrant for Social CRM! On that occasion, let me post the Q&#38;A from our recent webinar with Radian6&#8242;s Lauren Vargas below. The replay of the webinar is available to Web Analytics Association members [...]]]></description>
		<link>http://www.multichannelmetrics.com/qa-with-radian6s-lauren-vargas-from-our-recent-webinar</link>
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		<title>The Nerd-Geek Venn Diagram Applied to Analytics</title>
		<description><![CDATA[Ever since the brilliant Nerd-Geek-Dork Venn diagram below started zipping all over blogs in Sept 2009, I have been waiting for genius to strike me so that I might think of ways to apply this to the analytics topic. Sadly, genius never struck. But here are a few Venn diagrams anyway that kind-of, sort-of make [...]]]></description>
		<link>http://www.multichannelmetrics.com/the-nerd-geek-venn-diagram-applied-to-analytics</link>
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		<title>Farewell to Coremetrics and Web Analytics as you knew it</title>
		<description><![CDATA[Today is another exciting day in the history of web analytics. Or was today another step forward on the inevitable path of web analytics (as we knew it) to becoming history? For Unica&#8217;s read of today&#8217;s news, check my post on IBM&#8217;s acquisition of Coremetrics on Unica&#8217;s blog.]]></description>
		<link>http://www.multichannelmetrics.com/farewell-to-coremetrics-and-web-analytics-as-you-knew-it</link>
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		<title>This blog was attacked by a worm in March-May (clean now)</title>
		<description><![CDATA[As if blogging wasn&#8217;t hard enough, I had the fun experience of cleansing this site from a worm that seems to have gone around and infected many WordPress blogs recently. The site is clean now. The hosting provider (GoDaddy) has also checked over it and found no more infected files. Users of Trend Micro and [...]]]></description>
		<link>http://www.multichannelmetrics.com/this-blog-had-been-hacked-by-a-worm</link>
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