First Ever: Emetrics Summit has Gone Multichannel!

Good news for friends of integrated marketing across online and offline channels. For the first time ever, the eMetrics Marketing Optimization Summit in San Francisco this week included a whole track on Integrated Marketing!

On this agenda, the conference delivered a roster of wonderful speakers that brought their expertise from broader marketing disciplines to the web analytics community.

My favorites included:

Kevin Hillstrom may be a speaker in future summits to present his Multichannel Forensics method.
What a promising sign for online marketing optimization! Looks like the artifical blindspot in regards to established direct and brand marketers methods is about to be fixed.

Another good sign, if I may allow myself to point out: I was told that the Multichannel Marketing book was the best selling book at the conference (Yay!).

Multichannel Marketing: Metrics and Methods for On and Offline Success

Though, of course, it was also the newest book at the Wiley book store. So not totally surprising.

Go Jim Sterne & Team for once again leading the online industry forward!

One Response to “First Ever: Emetrics Summit has Gone Multichannel!”

  1. Thanks Akin!

    It was great to see you (and ecverybody else!) there, but I was dismayed that I didn’t get the chance to thank you for your new book: Multichannel Marketing: Metrics and Methods for On and Offline Success. It’s wonderful.