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	<title>Comments on: Follow up on Expert / Decision Support Systems for Web Analysts</title>
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	<link>http://www.multichannelmetrics.com/follow-up-on-expert-decision-support-systems-for-web-analysts</link>
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		<title>By: A Wizard for Paid Search (PPC) Optimization&#160;&#124;&#160;Unica</title>
		<link>http://www.multichannelmetrics.com/follow-up-on-expert-decision-support-systems-for-web-analysts/comment-page-1#comment-164</link>
		<dc:creator>A Wizard for Paid Search (PPC) Optimization&#160;&#124;&#160;Unica</dc:creator>
		<pubDate>Wed, 02 Dec 2009 18:55:34 +0000</pubDate>
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		<description>[...] like a clinical decision support system isn&#8217;t meant to replace doctors, this wizard has no way of replacing the need for experienced [...]</description>
		<content:encoded><![CDATA[<p>[...] like a clinical decision support system isn&#8217;t meant to replace doctors, this wizard has no way of replacing the need for experienced [...]</p>
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		<title>By: Akin&#8217;s Post&#160;&#124;&#160;Unica</title>
		<link>http://www.multichannelmetrics.com/follow-up-on-expert-decision-support-systems-for-web-analysts/comment-page-1#comment-163</link>
		<dc:creator>Akin&#8217;s Post&#160;&#124;&#160;Unica</dc:creator>
		<pubDate>Wed, 02 Dec 2009 18:52:14 +0000</pubDate>
		<guid isPermaLink="false">http://www.multichannelmetrics.com/?p=309#comment-163</guid>
		<description>[...] eliminate the need for having well trained, well read, and well supported web analysts. Just like a clinical DSS doesn&#8217;t replace the need for doctors. Besides, analysis is just one of many things that a web [...]</description>
		<content:encoded><![CDATA[<p>[...] eliminate the need for having well trained, well read, and well supported web analysts. Just like a clinical DSS doesn&#8217;t replace the need for doctors. Besides, analysis is just one of many things that a web [...]</p>
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		<title>By: Akin</title>
		<link>http://www.multichannelmetrics.com/follow-up-on-expert-decision-support-systems-for-web-analysts/comment-page-1#comment-162</link>
		<dc:creator>Akin</dc:creator>
		<pubDate>Wed, 23 Sep 2009 04:42:17 +0000</pubDate>
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		<description>Hi there, Jim.
..
Oh boy. That would be a tall order to package such knowledge about human behavior into rules. But even just the logical &quot;path&quot; of reports that an analyst should run in order to investigate / troubleshoot issues is complicated enough. And that should be easier to express in rules within a DSS.
..
Maybe decision support system (DSS) isn&#039;t even the right thing to use here since that is synonymous with BI. So, somebody could ask whether the analytics solution (e.g. Unica&#039;s) isn&#039;t the DSS.
..
Rather than decision support system, I think I am trying to say that we want a &lt;strong&gt;question &lt;/strong&gt;&lt;em&gt;support system, i.e. what questions should be asked in what order..</description>
		<content:encoded><![CDATA[<p>Hi there, Jim.<br />
..<br />
Oh boy. That would be a tall order to package such knowledge about human behavior into rules. But even just the logical &#8220;path&#8221; of reports that an analyst should run in order to investigate / troubleshoot issues is complicated enough. And that should be easier to express in rules within a DSS.<br />
..<br />
Maybe decision support system (DSS) isn&#8217;t even the right thing to use here since that is synonymous with BI. So, somebody could ask whether the analytics solution (e.g. Unica&#8217;s) isn&#8217;t the DSS.<br />
..<br />
Rather than decision support system, I think I am trying to say that we want a <strong>question </strong><em>support system, i.e. what questions should be asked in what order..</em></p>
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		<title>By: Jim Novo</title>
		<link>http://www.multichannelmetrics.com/follow-up-on-expert-decision-support-systems-for-web-analysts/comment-page-1#comment-161</link>
		<dc:creator>Jim Novo</dc:creator>
		<pubDate>Tue, 22 Sep 2009 23:44:28 +0000</pubDate>
		<guid isPermaLink="false">http://www.multichannelmetrics.com/?p=309#comment-161</guid>
		<description>I thought we already had such a system that made the &quot;unified&quot; decision from all these sources - it&#039;s called the Marketing Manager.

Oh, wait a minute, that means the Marketing Manager would have to know about something about human  behavior, not just demographics.

Hmm....</description>
		<content:encoded><![CDATA[<p>I thought we already had such a system that made the &#8220;unified&#8221; decision from all these sources &#8211; it&#8217;s called the Marketing Manager.</p>
<p>Oh, wait a minute, that means the Marketing Manager would have to know about something about human  behavior, not just demographics.</p>
<p>Hmm&#8230;.</p>
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