Reviews of the Multichannel Marketing Book.
I am most humbled by the following reviews:
- Gary Angel's detailed review "Multichannel Marketing and IMC in Vancouver"
- Jim Novo's thoughtful post "Multichannel Marketing by Akin Arikan"
- But which Book?: Jim Novo, Kevin Hillstrom, and I discuss how our books differ from each other.
- An expertly review by Hurol Inan, the online and customer marketing guru behind Bienalto.
- Author and marketing professor Adrian Palmer's thoughtful review in the Internal Journal of Direct Marketing, 2009
- Jacques Warren's humoristic view of the value provided by the book
- Eric Enge of Stone Tenple Consulting reviews the Multichannel Marketing book on SearchEngineWatch
- Anil Batra's kind endorsement
- UTalkMarketing on the value of the book
- Not to be forgotten, there are a number of reviews on Amazon.
If I missed any reviews that should be posted here, please email me: akin at multichannelmetrics.com.
Thank you.