Comments on: Online-Offline Integration for Retention Marketing http://www.multichannelmetrics.com/online-offline-integration-for-retention-marketing Wed, 03 Aug 2011 17:03:17 +0000 hourly 1 http://wordpress.org/?v=3.1.2 By: Akin http://www.multichannelmetrics.com/online-offline-integration-for-retention-marketing/comment-page-1#comment-129 Akin Wed, 26 Aug 2009 05:17:10 +0000 http://www.multichannelmetrics.com/?p=185#comment-129 Hello Ajay, ... Apologies for the delay in responding. Thank you for your comment. ... I couldn't claim to be experienced in markets such as India or even my own native country, Turkey. I would assume that markets that are still in growth mode don't reach great attention nor sophistication in retention marketing. We all have one example that we can relate to. Namely, of course the WWW. ... This is a channel that is still working in a growth mode. And just as you say on your blog, the attention of online marketers is also maniacally focused on acquisition and conversion. It isn't focused on retention and increasing lifetime values by working each and every promising customer relationship. ... I would assume then that markets such as India may have some parallels to that. A relatively heavier focus on advertising and promotions, probably. Only a subset of companies will be focused on customer analytics and targeted marketing. Over time, no doubt that will have to change. But for the short term it may very well be the rational thing to do. Thank you for commenting. Akin Hello Ajay,
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Apologies for the delay in responding. Thank you for your comment.
…
I couldn’t claim to be experienced in markets such as India or even my own native country, Turkey. I would assume that markets that are still in growth mode don’t reach great attention nor sophistication in retention marketing. We all have one example that we can relate to. Namely, of course the WWW.
…
This is a channel that is still working in a growth mode. And just as you say on your blog, the attention of online marketers is also maniacally focused on acquisition and conversion. It isn’t focused on retention and increasing lifetime values by working each and every promising customer relationship.
…
I would assume then that markets such as India may have some parallels to that. A relatively heavier focus on advertising and promotions, probably. Only a subset of companies will be focused on customer analytics and targeted marketing.

Over time, no doubt that will have to change. But for the short term it may very well be the rational thing to do.

Thank you for commenting.
Akin

]]> By: Ajay http://www.multichannelmetrics.com/online-offline-integration-for-retention-marketing/comment-page-1#comment-128 Ajay Wed, 19 Aug 2009 09:52:54 +0000 http://www.multichannelmetrics.com/?p=185#comment-128 Akin-this is very interesting. I have taken the liberty of commenting on this on my blog at http://blog.cequitysolutions.com/ I think you have made some very valid comments. One of the challenges that i see especially in growth markets such as India is that the customer behavior across multiple channels is not stable and customer adoption is still very dynamic. It would be interesting to hear if you have had any experience in this dynamic kind of context. Akin-this is very interesting. I have taken the liberty of commenting on this on my blog at http://blog.cequitysolutions.com/

I think you have made some very valid comments. One of the challenges that i see especially in growth markets such as India is that the customer behavior across multiple channels is not stable and customer adoption is still very dynamic. It would be interesting to hear if you have had any experience in this dynamic kind of context.

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