Prefer SaaS or On-Premises for your digital analytics and marketing technology solutions?

What deployment model should marketers prefer for their digital analytics and other marketing software technology solutions that support their efforts? Should they pick:

  • Cloud based solutions i.e. Software as a Service (SaaS)?
  • Ground based solutions for on-premises deployment?
  • or hybrid models that combine the two options?,

Of course, the answer is “it depends”.

So the guest blog post on  the Smarter Commerce blog has my two most important pieces of advice on how to explore SaaS vs. On Premises when you choose between them for your company. This was posted on the occasion of the recent IBM Marketing Center product release. That one is a cloud based product which prompted this question on deployment models.

Link to the post

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