Comments on: Move beyond "Can't Manage What You Don't Measure" (part I) http://www.multichannelmetrics.com/this-memorial-day-move-beyond-cant-manage-what-you-dont-measure Wed, 03 Aug 2011 17:03:17 +0000 hourly 1 http://wordpress.org/?v=3.1.2 By: Akin http://www.multichannelmetrics.com/this-memorial-day-move-beyond-cant-manage-what-you-dont-measure/comment-page-1#comment-46 Akin Fri, 11 Jul 2008 20:58:20 +0000 http://www.multichannelmetrics.com/?p=27#comment-46 Much obliged for your comment Jason! And thanks for checking out this post too! When it comes to customer analytics, you guys at Foresee Results have an especially interesting take. Is there a use case that has surprised you or impressed you more than others? Over at CustomerThink.com where I also read and blog, the CRM gurus are always lamenting that customer satisfaction is not just a technology question. But foremost a matter of taking care of your customers the old fashioned way. As a techy and metrics dude I like to focus on what analytics & technology can do though 8-) See you at SMX in SF or SES in San Jose maybe? Akin Much obliged for your comment Jason! And thanks for checking out this post too!

When it comes to customer analytics, you guys at Foresee Results have an especially interesting take. Is there a use case that has surprised you or impressed you more than others?

Over at CustomerThink.com where I also read and blog, the CRM gurus are always lamenting that customer satisfaction is not just a technology question. But foremost a matter of taking care of your customers the old fashioned way.

As a techy and metrics dude I like to focus on what analytics & technology can do though 8-)
See you at SMX in SF or SES in San Jose maybe?
Akin

]]> By: Jason Conrad http://www.multichannelmetrics.com/this-memorial-day-move-beyond-cant-manage-what-you-dont-measure/comment-page-1#comment-45 Jason Conrad Fri, 11 Jul 2008 00:21:17 +0000 http://www.multichannelmetrics.com/?p=27#comment-45 Hi Akin, The topic for this post was very provocative...You sucked me in...I thought you were going to go in another direction with that. Very good post. I really believe that, despite the widespread acceptance of web analytics in the world today, the power of customer analytics is recognized by only a few right now. As with the Capital One example that you cite above, those early innovators who can leverage customer analytics to truly drive innovation in their business can reap massive rewards and competitive advantages. And once that happens, others will be quick to follow to eat the leftovers. I can't help but wonder what GE/NBC plans to do with all of the visitor zip code information that they are going to be getting from their $3.5B acquisition of The Weather Channel. Perhaps they will figure out how to leverage that key piece of information in new and innovative ways. The web analytic peons of today could be the CEO's of tomorrow. Great things can come to those who understand how to harness customer analytics. Hi Akin,

The topic for this post was very provocative…You sucked me in…I thought you were going to go in another direction with that. Very good post. I really believe that, despite the widespread acceptance of web analytics in the world today, the power of customer analytics is recognized by only a few right now. As with the Capital One example that you cite above, those early innovators who can leverage customer analytics to truly drive innovation in their business can reap massive rewards and competitive advantages. And once that happens, others will be quick to follow to eat the leftovers.

I can’t help but wonder what GE/NBC plans to do with all of the visitor zip code information that they are going to be getting from their $3.5B acquisition of The Weather Channel. Perhaps they will figure out how to leverage that key piece of information in new and innovative ways.

The web analytic peons of today could be the CEO’s of tomorrow. Great things can come to those who understand how to harness customer analytics.

]]> By: Multichannel Marketing Metrics with Akin » A Quadrant Chart for Sophistication with Analytics vs. Multichannel http://www.multichannelmetrics.com/this-memorial-day-move-beyond-cant-manage-what-you-dont-measure/comment-page-1#comment-44 Multichannel Marketing Metrics with Akin » A Quadrant Chart for Sophistication with Analytics vs. Multichannel Mon, 16 Jun 2008 10:52:10 +0000 http://www.multichannelmetrics.com/?p=27#comment-44 [...] recent post highlighted the central idea behind the book Competing on Analytics: Nam ely, many companies employ analytics (business intelligence) merely in a tactical role, i.e. [...] [...] recent post highlighted the central idea behind the book Competing on Analytics: Nam ely, many companies employ analytics (business intelligence) merely in a tactical role, i.e. [...]

]]> By: Multichannel Marketing Metrics with Akin » McKinsey vs. Me on Multichannel Marketing (part II) http://www.multichannelmetrics.com/this-memorial-day-move-beyond-cant-manage-what-you-dont-measure/comment-page-1#comment-43 Multichannel Marketing Metrics with Akin » McKinsey vs. Me on Multichannel Marketing (part II) Wed, 28 May 2008 04:08:41 +0000 http://www.multichannelmetrics.com/?p=27#comment-43 [...] previous post (part I) was dedicated to the lesson learned that analytics can be used tactically (e.... (e.g. for competing on analytics a la Netflix vs. [...] [...] previous post (part I) was dedicated to the lesson learned that analytics can be used tactically (e…. (e.g. for competing on analytics a la Netflix vs. [...]

]]> By: Akin http://www.multichannelmetrics.com/this-memorial-day-move-beyond-cant-manage-what-you-dont-measure/comment-page-1#comment-42 Akin Tue, 27 May 2008 17:58:22 +0000 http://www.multichannelmetrics.com/?p=27#comment-42 Agreed Bob! I think both peons and outside consultants probably could use lots of case studies in order to get the attention of their management. And for non-SaaS data collection - it would only work as opt-in. Isn't Windows or MS Office doing this for example? I remember the pop-up ... Good to hear from you here! Akin Agreed Bob! I think both peons and outside consultants probably could use lots of case studies in order to get the attention of their management.

And for non-SaaS data collection – it would only work as opt-in. Isn’t Windows or MS Office doing this for example? I remember the pop-up …

Good to hear from you here!
Akin

]]> By: Bob Mitchell http://www.multichannelmetrics.com/this-memorial-day-move-beyond-cant-manage-what-you-dont-measure/comment-page-1#comment-41 Bob Mitchell Tue, 27 May 2008 09:26:42 +0000 http://www.multichannelmetrics.com/?p=27#comment-41 I think that these sort of changes, right now at least, are ones that require really conscious change - and is something that may be very difficult to change from the 'analyst peon' role but entirely possible to change from the outside *if* you have access to the right people in 'management'. Also, as to the cunning plan at the end - trying to do this in a non-SaaS environment would have the privacy-conscious types rather worried, although the possibilities are very interesting. It rained this weekend. No burgers for me. I think that these sort of changes, right now at least, are ones that require really conscious change – and is something that may be very difficult to change from the ‘analyst peon’ role but entirely possible to change from the outside *if* you have access to the right people in ‘management’.

Also, as to the cunning plan at the end – trying to do this in a non-SaaS environment would have the privacy-conscious types rather worried, although the possibilities are very interesting.

It rained this weekend. No burgers for me.

]]> By: Akin http://www.multichannelmetrics.com/this-memorial-day-move-beyond-cant-manage-what-you-dont-measure/comment-page-1#comment-40 Akin Sat, 24 May 2008 02:12:59 +0000 http://www.multichannelmetrics.com/?p=27#comment-40 Well said Jacques! Especially as a consultant, you are probably more in tune to the organizational / people implications + obstacles than I am. I really did like the book's message for expanding our horizon and pride as analytically minded people though. Analytics pride! 8-) Akin Well said Jacques! Especially as a consultant, you are probably more in tune to the organizational / people implications + obstacles than I am.

I really did like the book’s message for expanding our horizon and pride as analytically minded people though. Analytics pride! 8-)
Akin

]]> By: Jacques Warren http://www.multichannelmetrics.com/this-memorial-day-move-beyond-cant-manage-what-you-dont-measure/comment-page-1#comment-39 Jacques Warren Fri, 23 May 2008 22:20:18 +0000 http://www.multichannelmetrics.com/?p=27#comment-39 Interesting what you took from Davenport's book. I was thinking a lot about the impact of analytics in maketing culture when I read it. Davenport confirmed what I was clumsily trying to put into concepts, that analytics are now very strategic to the success of a company. If we are to agree, then we must also agree that analysts/anlatycally-minded people will be key to the success of those companies. Today's new Sergeant could as well be tomorrow's General... Interesting what you took from Davenport’s book. I was thinking a lot about the impact of analytics in maketing culture when I read it. Davenport confirmed what I was clumsily trying to put into concepts, that analytics are now very strategic to the success of a company. If we are to agree, then we must also agree that analysts/anlatycally-minded people will be key to the success of those companies.

Today’s new Sergeant could as well be tomorrow’s General…

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