Web Analytics Wizards
It is with great excitement that I get to publish the (apparently) first Web Analytics Question Support Systems (QSS).
| 1. Wizard for Troubleshooting Drop in Conversions | |
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This first wizard helps you troubleshoot a situation where there has been a drop in the number of conversions on the site. You, as the web analyst, have been tasked with identifying the cause of the drop in order to remedy the situation. The multi-step wizard will guide you through investigating whether the problem is in various details of your acquisition tactics (PPC, direct traffic, etc.). If the problem isn’t acquisition related the wizard will also guide you to investigate your conversion process and check on external effects such as competitors or seasonality.
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| 2. Wizard for Optimizing Paid Search (PPC) | |
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This wizard is for any marketer looking to get more results from their search engine pay-per-click (PPC) campaigns (and who doesn’t).
It walks the analyst through a series of steps for increasing results, e.g. by eliminating wasted spending, identifying missed opportunities, improving the persuasion process, or optimizing budget allocation.
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| 3. Wizard for Optimizing Organic Search (SEO) | |
This wizard is for any marketer looking to get more results from their organic search traffic. (and who doesn’t). It walks the analyst through a series of steps for increasing results, e.g. by identifying the top keywords that you want to prioritize for SEO, doing the on-site and off-site SEO, and optimizing the site for visitors from search.
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