John Lawson who runs ColderICE.com, a blog focused on bringing e-commerce education to the masses was kind enough to invite me for a very fun podcast.
In hindsight, the experience reminds me of something my grandfather used to say: Everybody, once a week, should visit one hospital and one cemetery so to get a better perspective on what they are doing with their own life and healthy years.
Well, for any of us that work in the world of big enterprise software and SaaS solutions, a similar recommendation would be worthwhile:
Pay a visit to a small business regularly!
No, no …, not to appreciate better being in the big company world with a fancy office coffee machine.
But to keep us down to Earth in our recommendations. Enterprises have more man power and resources than small businesses – but as advisers our recommendations still need to be feasible and not pie in the sky.
So, what did I have to recommend that the captain of a small business operating their web based business from their home office could use to turn out better business results?
After all, these folks are very sharp but they are wearing so many hats at the same time. They don’t exactly have a chief analytics officer that they employ who could focus on marketing optimization or web analytics full time. So, every minute they spend with analytics needs to be very efficient.
It is closer to “web analytics 5 minutes a day” than to “web analytics an hour a day”.
Therefore, I recommended the web analytics wizards that readers of this blog are already familiar with. In addition to all the blogs and whatnot that exist on the topic of digital marketing optimization, I thought these might be a good shortcut that can point these self-made CEOs in the right direction.
And, to go along with the wizards, I also found myself recommending a free web analytics solution that would be the best place for such small businesses to start until they are using it enough to run into its limitations.
Many thanks to John for the chance to chat and the kind blog post that resulted from it.