“I often describe the value of brand awareness as the equivalent of half of a $100 bill. Unless you know where to find the other half, there really is no value.”, Jim Lenskold on CustomerThink

The first master of multichannel marketing in this mini series was Hurol Inan. He is from the online marketing world. Next came Kevin Hillstrom whose background is from direct marketing. So, in the name of multichannel consciousness, it is high time …

Erwin Ephron on Media Read more »