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Category: Customer Experience Analytics

De-Risk Your Journey to Google Analytics 4 (GA4); use Experience Analytics as Trip Insurance

De-Risk Your Journey to Google Analytics 4 (GA4); use Experience Analytics as Trip Insurance

Tweet The race is on! With the looming sunset of Google Analytics Universal Edition on July 1 2023, millions of sites will be re-platforming to Google Analytics (GA4) this year. It’s the biggest re-tagging and re-platforming fest for digital intelligence …

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Frontlines Interview with Katie Wallshein:  Experience Analytics at 60+ Companies

Frontlines Interview with Katie Wallshein: Experience Analytics at 60+ Companies

Tweet No better way to learn about Everyday Experience Analytics, than to be working with the people that use it daily. In today’s frontlines interview, we hear from Katie Wallshein, a New York City-based colleague of mine for many years. …

Frontlines Interview with Katie Wallshein: Experience Analytics at 60+ Companies Read more »

Adobe Summit 2022 – My favorite quotes

Adobe Summit 2022 – My favorite quotes

Tweet Make the Digital Economy Personal The theme of Adobe Summit this year was, Making the digital economy personal. Mass personalization of digital experiences has been a dream for decades now. But the reality is much slower to come along. …

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You think you are customer-centric and data-driven. But are you really?

Tweet An interview with Stéphane Hamel. Earlier this year, I had a chance to interview one of the most distinguished thought leaders in the field of digital analytics: Stéphane Hamel. You know him from his many innovations such as his Digital Analytics …

You think you are customer-centric and data-driven. But are you really? Read more »

The Rise and Fall of Web Analytics (and the rise of CX)

Tweet Back in the early 2000s when you went to industry conferences such as SES, shop.org, eTail, ad:tech, and of course the eMetrics Marketing Optimization Summit, the common refrain was: “web analytics — everyone should really be using them.” The …

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About Akin

Akin is an author and evangelist for Contentsquare's Digital Experience Analytics,

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Recent Posts

  • De-Risk Your Journey to Google Analytics 4 (GA4); use Experience Analytics as Trip Insurance
  • What happens “After the Click”? At 100+ Brands – with Manuel Cornu
  • Frontlines Interview with Katie Wallshein: Experience Analytics at 60+ Companies
  • Adobe Summit 2022 – My favorite quotes
  • You think you are customer-centric and data-driven. But are you really?

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Disclaimer

The postings on this site are my own and don’t necessarily represent my employer's positions, strategies or opinions.

Recent Posts

  • De-Risk Your Journey to Google Analytics 4 (GA4); use Experience Analytics as Trip Insurance
  • What happens “After the Click”? At 100+ Brands – with Manuel Cornu
  • Frontlines Interview with Katie Wallshein: Experience Analytics at 60+ Companies
  • Adobe Summit 2022 – My favorite quotes
  • You think you are customer-centric and data-driven. But are you really?

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