Tweet The race is on! With the looming sunset of Google Analytics Universal Edition on July 1 2023, millions of sites will be re-platforming to Google Analytics (GA4) this year. It’s the biggest re-tagging and re-platforming fest for digital intelligence …
Tweet No better way to learn about Everyday Experience Analytics, than to be working with the people that use it daily. In today’s frontlines interview, we hear from Katie Wallshein, a New York City-based colleague of mine for many years. …
Frontlines Interview with Katie Wallshein: Experience Analytics at 60+ Companies Read more »
Tweet Make the Digital Economy Personal The theme of Adobe Summit this year was, Making the digital economy personal. Mass personalization of digital experiences has been a dream for decades now. But the reality is much slower to come along. …
Tweet An interview with Stéphane Hamel. Earlier this year, I had a chance to interview one of the most distinguished thought leaders in the field of digital analytics: Stéphane Hamel. You know him from his many innovations such as his Digital Analytics …
You think you are customer-centric and data-driven. But are you really? Read more »
Tweet Back in the early 2000s when you went to industry conferences such as SES, shop.org, eTail, ad:tech, and of course the eMetrics Marketing Optimization Summit, the common refrain was: “web analytics — everyone should really be using them.” The …
The Rise and Fall of Web Analytics (and the rise of CX) Read more »