↓ Skip to Main Content

Experience Analytics, Live

& Multichannel Metrics

Main Navigation

  • HOME
  • BOOKS
  • BLOG
  • Keynotes & Workshops
  • ABOUT AKIN

Category: targeting

What Keeps Digital Publishing Execs Up at Night? Part 2: Over-Relying on Advertising

Tweet Having discussed monetizing the mobile channel the series of blogs on conversations from the Digiday Publishers Summit continues with another challenge that publishing execs are grappling with: Over-relying on Advertising as the Sole Revenue Model What’s the most common …

What Keeps Digital Publishing Execs Up at Night? Part 2: Over-Relying on Advertising Read more »

What Keeps Digital Publishing Execs up at Night? Conversations from the Digiday Publishers Summit, Part 1

Tweet Was it night-time skiing? Or partaking of certain vision-enhancing activities that happen to be legal in Colorado? No! That’s not what’s keeping publishers up at night – it’s the  top business challenges that they grapple with, and that the …

What Keeps Digital Publishing Execs up at Night? Conversations from the Digiday Publishers Summit, Part 1 Read more »

The central role of digital channels in the Omni-channel world

Tweet The original version of the chart below was created by Kevin Cavanaugh back in Unica days (Kevin’s now CTO at Allant Group). Still to date it’s one of the most popular pieces of thought leadership content I carry around …

The central role of digital channels in the Omni-channel world Read more »

Moneyball Meets Marketing: How the best-in-class actually use big data to increase digital marketing results

Tweet The movie Moneyball isn’t really about baseball. It’s not even about statistics. It’s about the way data can be used to challenge conventional wisdom, and its something those of us in the field of marketing metrics have known for …

Moneyball Meets Marketing: How the best-in-class actually use big data to increase digital marketing results Read more »

Announced today: IBM Marketing Center

Tweet IBM today announced the new IBM Marketing Center — an all-in-one solution that combines digital analytics data with real-time marketing execution. Marketing Center provides A/B testing, website personalization, email marketing, and more. For more information and to download the …

Announced today: IBM Marketing Center Read more »

Strategic Roadmap for Digital Marketing in 2011: eBook for Marketing Execs

Tweet 15 authors, 15 articles. Free, yet with priceless insights. Learn from marketing thought leaders how to engage with customers and create value for stakeholders in a complex digital world. Covers digital channels, marketing techniques, accountability and technology. Truly a …

Strategic Roadmap for Digital Marketing in 2011: eBook for Marketing Execs Read more »

News today: IBM announced the new IBM Coremetrics Digital Marketing Optimization Suite

Tweet The following is cross-posted from the original at the IBM Unica blog. —- Exciting news for our IBM Unica NetInsight OnDemand customers and really all marketers: IBM today announced the new IBM Digital Marketing Optimization Suite which accomplishes three …

News today: IBM announced the new IBM Coremetrics Digital Marketing Optimization Suite Read more »

RPM, Revenue Performance Management: Will the Term Stick? By Lauren Carlson

Tweet Earlier on this blog I referenced an article by Steve Woods  from Eloqua on RPM, Revenue Performance Management. RPM is a relatively new term in the area of demand marketing optimization. Will it stick? As I was writing earlier, …

RPM, Revenue Performance Management: Will the Term Stick? By Lauren Carlson Read more »

In a world of credit cards, what’s the point of retailers’ savings cards anymore?

Tweet When talking about retailers’ savings / discount cards, the first thing the analytics industry used to point out was the benefit for customer identification. The card helped tie transactions to known customers or households and facilitated the range of …

In a world of credit cards, what’s the point of retailers’ savings cards anymore? Read more »

To Test or to Target? Where to Start for Best ROI?

Tweet The previous post had concrete recommendations for proving the ROI of behavioral targeting. Several smart reader comments brought together a pretty clear picture. However, when I was meeting with a number of experienced online bankers in Europe recently, the …

To Test or to Target? Where to Start for Best ROI? Read more »

Posts navigation

1 2 3 … 5 Next

Twitter

Follow @AkinArikan

The Book


Click for more info

Buy on Amazon
Buy on Barnes & Noble

About Akin

Akin is an author and evangelist for Contentsquare's Digital Experience Analytics,

Akin photo

Categories

  • blog post (1)
  • brand marketing (13)
  • Business Metrics (29)
  • Customer Centricity (46)
  • Customer Experience Analytics (5)
  • Digital Analytics (14)
  • Digital Intelligence (3)
  • Direct Marketing (49)
  • Marketing Disciplines (10)
  • multichannel marketing (80)
  • Multichannel Marketing Measurement (54)
  • Multichannel marketing metrics (59)
  • Search marketing optimization (15)
  • Smarter Commerce (7)
  • Social media metrics (13)
  • targeting (42)
  • Uncategorized (20)
  • Web Analytics (97)

Search

Recent Posts

  • De-Risk Your Journey to Google Analytics 4 (GA4); use Experience Analytics as Trip Insurance
  • What happens “After the Click”? At 100+ Brands – with Manuel Cornu
  • Frontlines Interview with Katie Wallshein: Experience Analytics at 60+ Companies
  • Adobe Summit 2022 – My favorite quotes
  • You think you are customer-centric and data-driven. But are you really?

Blogroll

Disclaimer

The postings on this site are my own and don’t necessarily represent my employer's positions, strategies or opinions.

Recent Posts

  • De-Risk Your Journey to Google Analytics 4 (GA4); use Experience Analytics as Trip Insurance
  • What happens “After the Click”? At 100+ Brands – with Manuel Cornu
  • Frontlines Interview with Katie Wallshein: Experience Analytics at 60+ Companies
  • Adobe Summit 2022 – My favorite quotes
  • You think you are customer-centric and data-driven. But are you really?

Archives

  • June 2022
  • March 2022
  • August 2016
  • December 2015
  • May 2015
  • December 2013
  • October 2013
  • September 2013
  • June 2013
  • May 2013
  • April 2013
  • February 2013
  • September 2012
  • August 2012
  • July 2012
  • March 2012
  • July 2011
  • April 2011
  • March 2011
  • February 2011
  • January 2011
  • November 2010
  • October 2010
  • September 2010
  • August 2010
  • July 2010
  • June 2010
  • May 2010
  • April 2010
  • March 2010
  • February 2010
  • January 2010
  • December 2009
  • November 2009
  • October 2009
  • September 2009
  • August 2009
  • July 2009
  • June 2009
  • May 2009
  • April 2009
  • March 2009
  • February 2009
  • January 2009
  • December 2008
  • November 2008
  • October 2008
  • September 2008
  • August 2008
  • July 2008
  • June 2008
  • May 2008
  • April 2008
  • March 2008
  • February 2008
  • January 2008

© 2022 Responsive. All Rights Reserved | Powered by Responsive Theme